Enhancements to Stanley/Stella Collections

We all know that fashion doesn't stand still, and with this, we are pleased to introduce the updates in the Stanley/Stella product range. The premium sustainable brand has taken a hard look at its best-selling products and has worked diligently to make improvements across the range. 

Existing users of these Stanley/Stella products - What you need to know!

On Tuesday 2 April, we will be making the switch for the product codes listed below. We will not be asking you to re-create your designs on the new products, instead, we will automatically switch a v1.0 product to its new v2.0 equivalent. All orders placed after the switch will be printed with the new V2.0 products and the old versions will no longer be available. 

For most users this is the simplest way for the products to be switched without affecting the products you already have linked to your e-commerce stores - this ensures simple continuity without disruption to your sales.

If you prefer not to use the updated V2.0 products, you will need to disconnect those products from your store.

Discontinued Colours:

If you are already using some of these products today, you'll need to be aware that several colours have been discontinued. As the products become removed from our site, you will receive notifications to inform you your affected products have become unlinked. New colours which have been introduced in the ranges will become available shortly.

So - What's changed?

This is a complete uplift of the Stanley/Stella Iconic styles. They have modernised fits, increased attention to detail, and brought more colour synergy across the adult and kids' ranges. The Iconics 2.0 styles are now all crafted from 100% organic cotton, bringing the products even further in line with the Stanley/Stella DNA and values. Here's an update of the main changes for each product:

SX701 / STTU169    Unisex Creator 2.0 iconic t-shirt

• 100% organic compact ring-spun cotton

• Rib slightly wider on collar

• Increased sleeve length

• Sleeve cuff slightly wider

• Increased half chest

• Slightly increased body length

SX702 / STTK184    Kids Mini Creator 2.0 t-shirt

• 100 % organic ring-spun combed cotton
• Colours to match adult range

SX703 / STSU178    Unisex Changer 2.0 iconic crew neck sweatshirt

• 100% organic ring-spun combed cotton
• Deeper rib at collar
• Increased half chest
• Slightly increased body length
• Deeper rib at hem and cuff

SX704 / STSK181    Kids Mini Changer 2.0 iconic crew neck sweatshirt

• 100% cotton - organic ring-spun combed
• Colours to match adult range

SX705 / STSU177    Unisex Cruiser 2.0 iconic hoodie sweatshirt

• 100% organic ring-spun combed cotton
• Increased half chest
• New drawcords with closed tipping
• Slightly increased body length
• Deeper rib at hem and cuff

SX706 / STSK180    Kids Mini Cruiser 2.0 iconic hoodie sweatshirt

• 100% organic ring-spun combed cotton
• Colours to match adult range

SX712 / STSU179    Unisex Cultivator 2.0 iconic zip-thru hoodie sweatshirt

• 100% organic ring-spun combed cotton
• Increased half chest
• New drawcords with closed tipping
• Slightly increased body length
• Deeper rib at hem and cuff

SX714 / STTU171    Unisex Sparker 2.0 heavy t-shirt

• 100% organic carded cotton

SX773 / STBU185    Unisex Mover 2.0 iconic jogger pants

• 100% cotton - organic ring-spun combed

SX789 / STSU168    Unisex Drummer 2.0 hoodie

• 85% organic ring-spun combed cotton  / 15% recycled polyester
• Self fabric lined hood
• Flat drawcords with stitched buttonhole eyelets
• Self fabric half moon at back neck
• 1x1 rib at sleeve hem and bottom hem

SX722 / STBU186    Unisex Trainer 2.0 jogger shorts

• 85% organic ring-spun combed cotton / 15% recycled polyester
• Round drawcords in matching body colour
• Closed end metal tipping
• Inserted side seam pockets
• Pocket bags in self fabric and single jersey