Black Friday Dropshipping Tips
10 Tips to Boost Your Online Sales This Black Friday
It's that time of year again! Black Friday is just around the corner, and if you're an online retailer, that means it's time to start thinking about how you can boost your sales. After all, Black Friday is one of the busiest shopping days of the year, so you'll want to make sure you're prepared.
Here are 10 tips to help you get the most out of Black Friday and boost your online sales:
1. Start Early
Don't wait until the last minute to start promoting your Black Friday sales. Get a head start by starting to promote your sales a week or two in advance. This will give people time to plan their purchases and make sure they don't miss out on any great deals. We'd normally suggest that you started your planning much earlier than now (probably at least as far back as August), but better late than never!
2. It's More Than One Day!
You don't have to stick to just having your sales on the traditional Friday and Monday. Shoppers are hunting for deals right throughout the festive season. Sales on actual Black Friday in 2021 dropped by 31% whilst November was still a bumper month, spread your sale period to capture more customers.
3. Offer Exclusive Deals
Another great way to boost your sales is by offering exclusive deals that can only be found on your website. This could be anything from a percentage off all orders to a buy X get Y free offer. Whatever you choose, make sure it's something that will entice people to shop with you.
4. Create a Sense of urgency
Black Friday is all about getting the best deal possible, so create a sense of urgency by running limited-time promotions. This could be anything from "12-hour only" doorbuster deals to countdown timers on individual products. Whatever you do, make sure it's clear that these deals won't last long!
5. Use Eye-Catching Graphics
Make sure your website is ready for an influx of traffic by using eye-catching graphics and ads. This will help grab people's attention and ensure they know about your Black Friday deals.
6. Highlight Your Best Deals
Don't try to promote everything at once—focus on highlighting a few of your best deals. This will help people quickly find what they're looking for and make a purchase before moving on to the next thing on their list.
7. Optimize Your Website for Mobile shoppers
Too many retailers focus solely on optimising their websites for desktop users, but with more and more people shopping on their smartphones, it's important to optimize for mobile users as well. Make sure your website is easy to navigate on all devices and that your checkout process is quick and easy too—no one wants to waste time filling out long forms on their phone!
8. Product Selection Is Key!
Select your product offers carefully. There's no doubt that some of your products have better margins than others, selecting products which give you more room to play with prices means less effect on your bottom line.
9. Don’t Forget About Social Media
Social media should be a key part of your Black Friday marketing strategy—after all, that's where everyone will be talking about the best deals! Make sure you're active on all relevant platforms (Facebook, Twitter, Instagram, TikTok, etc.) and that you're sharing updates regularly throughout the day.
10. Have Fun!
Even though it's a busy time of year, don't forget to have fun! Running specials and promotions can be a lot of work, but at the end of the day, it's all worth it when you see your hard work pay off in increased sales.]]
By following these ten tips, you're sure to have a successful Black Friday (and Cyber Monday)! Just remember to start promoting early, offer exclusive deals, create a sense of urgency, use eye-catching graphics, highlight your best deals, optimize for mobile users, don't forget about social media, and have fun!
If you are running an offer this Black Friday that you think is going to shift significant volumes it would be a good idea to let us know so that we can be prepared to react and make sure that stock is available.
Set customer expectations on delivery. Busy periods like these can cause delays in the supply chain, but the biggest effect this year may come from the Royal Mail strikes.